Global Search Market Draws More than 100 Billion Searches per Month
Google Sites Leads Global Search Market with 67 Percent Market Share
RESTON, VA, August 31, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of the global search market showing that more than 113 billion searches were conducted in July 2009, representing a 41-percent increase versus year ago. Google Sites attracted significantly more searches than any other engine with 76.7 billion searches conducted, or 67.5 percent market share. Yahoo! Sites ranked second worldwide with 8.9 billion searches (7.8 percent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 percent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 percent) among the top ten.
| Worldwide Search Market Overview July 2009 vs. July 2008 Total Worldwide – Age 15+, Home/Work Locations Source: comScore qSearch | |||
| Searches (MM) | |||
| July 2008 | July 2009 | Percent Change | |
| Total Internet | 80,554 | 113,685 | 41% |
| Google Sites | 48,666 | 76,684 | 58% |
| Yahoo! Sites | 8,689 | 8,898 | 2% |
| Baidu.com Inc. | 7,413 | 7,976 | 8% |
| Microsoft Sites | 2,349 | 3,317 | 41% |
| eBay | 1,223 | 1,723 | 41% |
| NHN Corporation | 1,243 | 1,526 | 23% |
| Ask Network | 929 | 1,291 | 39% |
| Yandex | 663 | 1,290 | 94% |
| AOL LLC | 1,148 | 1,023 | -11% |
| Facebook.com | 743 | 879 | 18% |
Europe Accounts for Most Searches, but Latin America Highest in Searches per Searcher
The dynamics of search behavior vary considerably across different parts of the world. Among the five global regions, Europe accounted for the highest share of searches at 32.1 percent, followed by Asia Pacific (30.8 percent) and North America (22.1 percent). Notably, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).
| Worldwide Search Market Overview by Region July 2009 Total Worldwide – Age 15+, Home/Work Locations Source: comScore qSearch | ||||
| | Searches (MM) | Share (%) of Searches | Search Usage Days Per Searcher | Searches Per Searcher |
| Worldwide | 113,685 | 100.0% | 11.0 | 103.3 |
| Europe | 36,446 | 32.1% | 11.8 | 116.9 |
| Asia Pacific | 35,001 | 30.8% | 9.3 | 84.7 |
| North America | 25,095 | 22.1% | 12.5 | 110.6 |
| Latin America | 10,524 | 9.3% | 13.0 | 130.4 |
| Middle East - Africa | 6,619 | 5.8% | 10.5 | 97.3 |
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
